your baby must have products...

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Get to know us

I totally get what you mean about feeling a bit awkward introducing myself here instead of chatting over a steaming mug of joe at some trendy spot where I'd probably feel a bit out of place in my comfy mom attire.

But hey, I'm just stoked you're here, you know?I built this little corner of the internet mainly for us mamas - a safe space to feel empowered and supported as we navigate this crazy, beautiful journey of motherhood.

My goal is to give you the resources and encouragement to make playtime with your little one meaningful and to help you feel confident in your role as a mom, even on those days when it feels like a wild ride.

smiling woman carrying baby
smiling woman carrying baby

My Passionate Team

At the heart of our website are the incredible mamas who make up our product testing team.

These women are not just colleagues - they're dear friends who share a deep passion for discovering the very best products to support families on their parenting journeys.

Our testing process is thorough and thoughtful, with each item undergoing rigorous real-world evaluation by our team. We don't just read the descriptions and make assumptions; we get hands-on, put these items through their paces, and assess everything from functionality to safety.

In addition to our hands-on testing, we also conduct extensive research to ensure we're recommending the most reliable, high-quality products available. At the end of the day, we're not just a team - we're a family, and we can't wait to share our expertise with you.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Product researcher and reviewer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Product researcher and reviewer

man standing near white wall
man standing near white wall
Jaden Smith

Product researcher & reviewer

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Product researcher and reviewer